Should My Wannabe Content Creator Pal Cease Using Me for Content?

One Side: One Friend's Perspective

At times I'm recorded while having a meal. It's jarring to spot myself on her social media – it’s like a sudden shock.

My best friend of a decade, she, labels herself the “creativity monarch”. It’s fun for a bit, but it weighs on our relationship.

Being highly outgoing, she feels the need to record everything constantly. When we eat out, her motto is, “The phone eats first,” and snaps pictures with the flash on, which induces embarrassment. I don’t like it when strangers see her posing or filming – I get secondhand embarrassment. Another annoyance is because the food gets cold.

She's not quite an influencer yet, but she is trying to be. She creates video blogs about living in our city, a day in her life, and her styling career. The material is quality, I’ll give her that, but I prefer not to be involved. Sometimes she films me while dining, or just accompanying her. I’ll see myself on her Instagram later, and it pops up like a surprise: I’ll have bare-faced, making a strange expression or be captured mid-bite. It feels invasive.

She also anticipates that I will to record her at inopportune moments. Sometimes I'm in conversation to someone else, or we're simply spending time in the street. I feel like our bond has transformed into me being her free crew. She has the means to employ someone if she wanted high-quality content. Upon mentioning my unease about the situation, she brushed it off. She’s taken me to several brand events, which were appreciated, but that doesn’t make up for all the time and effort I spend helping her create material.

I appreciate that she has helped me with my design career, but I resist our connection to become merely a tally of exchanges. I don't believe she’s fake or dishonest, but at times it seems that if the camera is out, we will begin acting in a way that makes us look good for her vlog.

Her directive is, “OK, look happy!” and film me smiling with someone. It feels forced. It's crucial her to understand that our decade-long friendship still has limits. I love spending time with her, but I also want to enjoy it without being recorded, edited, or shared for an audience. I am not a prop for her online persona.

The Defence: Marielle

I want my friend to see that the content we make together can get us a foot in the door.

I am passionate about creating videos. It's more than a pastime; it’s part of who I am. Producing content and documenting experiences online allows me to express myself and connect with people in new ways.

I don’t see myself as a professional creator yet, but it's savvy to generate income from your interests. I look up to people on TikTok who pull off that style of informal, self-made content creation.

Creating content is my version of engaging with life: noticing the details, sharing them with an viewership that values the art behind it. It's never my aim to make Beth uncomfortable. Taking her to professional gatherings was my method of offering access, providing her a chance to experience behind-the-scenes moments that could help her career in design too. That’s not leverage, it’s just being pragmatic.

I’d still take her to such functions even if she didn’t help me, but I want her to see the benefits the work we make together can get us: an opening. I understand not all people likes being filmed, but often spontaneity is what makes material authentic. Being recorded occasionally is an inherent aspect of being my companion. I would delete anything she requested, but she hasn't made such a request yet.

I don't demand anybody to be my private videographer, but friends help each other in minor capacities. My assumption was filming a short video now and then would be enjoyable for Beth. Innovation thrives in partnership, and having my friend around makes endeavors energetic and enjoyable. I don't compel her to participate in anything, and I would never intentionally embarrass her. But filming together occasionally is part of how I record our time together.

I value our friendship profoundly and want to avoid content creation to come between us. I am ready to compromise: like asking before filming, and steering clear of angles that might make her uncomfortable.

This is not about power, it's regarding expressing my perspective while still respecting hers. Obviously content creation is not a replacement for real connection: it's merely part of how I experience life and I want her to be involved in a way that’s agreeable for each of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop recording herself and Beth when they are socializing?

Nothing is more excruciating than having a friend point a camera at you. I understand that it's her job, but I don’t make friends come to my work. Maybe she can find like-minded creators to create content with. With the uncertain future of technology, human connections are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something professionally, it's unfair to expect your friends for assistance every time, even if they have done it before. While she enjoys creating, that doesn’t mean all those around her is willing material. She must to honor her friend's privacy.
Another reader, 26

She may enjoy producing videos and displaying her life online, but it’s not for everybody. It’s nice she has assisted her friend professionally, but she needs to hear what Beth wants.
A commenter, 27

It seems like you care about each other, so hold on to that and make sure it’s the priority in your friendship. Foster some authentic memories, where genuine feelings are stored, not online archives. Even celebrities who seem to reveal their worlds actually have more privacy than it seems.
One opinion, 53

She seems to be neither present nor genuine when she’s with Beth – she's on the job. Each appears unsure as to where the line is. The answer is not found in trying to change one another, but in each setting clear boundaries around what is comfortable to them and seeing if there is an mutually agreeable middle ground.
Barbara, 71

Now You Be the Judge

Consider this question: is Marielle exploiting their bond?

Teresa Harvey
Teresa Harvey

Liam Carter is a technology consultant with over 15 years of experience in IT strategy and digital transformation for UK businesses.